Blog

What’s Your Marketing Budget?

Unlike very large organizations that have a highly developed P&L budgeting process, most small and mid-size companies do not set an annual budget based on what it will take to market their business. Often the budget is based on what the management team want to spend and does not reflect what it will take to connect with customers in a way that will drive results.

I recently read What is the Average Marketing & Advertising Budget for a Company, that lays out the facts. Bottom line, if you have <$5 million in annual revenue you should budget 7% to 8% of gross revenue to marketing. Those dollars should be earmarked and used only for marketing and advertising. Once you have set your

Continue reading “What’s Your Marketing Budget?”

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Net Neutrality Explained

The repeal of net neutrality will effect every person, business and organization. The impact will be massive but it can be difficult to explain. Burger King tackles the subject brilliantly in this short video. Please watch, and then share with everyone who believes net neutrality is no big deal. It is a very big deal. Continue reading “Net Neutrality Explained”

Net Neutrality

A New Year, A New Logo

In 2017 we began working with a new client who was referred to us by another client. The new client purchased an existing yarn shop, Knitwits, in Crescent Springs, Kentucky (near Cincinnati, Ohio). She wants to totally rebrand the shop, bring in more contemporary fibers, new classes and reach a broader audience. We started our work the way we always do: we asked a lot of questions and listened intently to the answers. Continue reading “A New Year, A New Logo”

Knitwits Yarn Shop logo