Took a walk through Historic Dublin (OH) on Sat. with our dog Murphy and saw this sign. We designed that logo for Gerber & Mitchell, Attorneys at Law, and it was great to see it. They recently purchased this office building, the oldest in Dublin dating to mid-1800s. Love seeing our work out there!
Pantone®, the king of all things color, has announced two colors as the 2016 colors of the year: Rose Quartz and Serenity. This is a big deal in the design world – it’s the first time two colors have been selected. But does this mean anything to you? Maybe not. But the color, or in this case colors, selected definitely influence what you wear, how you decorate and even what your customers’ product choices will be.
“Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, Executive Director, Pantone Color Institute®. “The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association. In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design.”
So why should you care? Design conscience customers will see these colors used on everything from fashion to paint colors, pens and pencils to automobiles. These colors, and those that work well with them, will influence food decoration, commercial interior design, home decor and even marketing design.
For retailers, look for these colors when you go to market and make your product selections. Based on the target audience, designers will incorporate the tones in ads, web design and brand identity. And for customers, be ready to add Rose Quartz and Serenity to your wardrobe and home.
Companies who launched websites several years ago may be considering a website update or even a total re-design. Before you begin a website design or redesign consider these 5 factors and talk through all points with your web designer.
1. What are the goals & objective for your site?
- How will you measure success – by traffic or leads or contacts or sales?
- Do you want them to take immediate action…call or email or purchase?
- How important are search engine results for your company?
2. About Content
- How does your site fit into your marketing strategy?
- Who will be responsible for developing the content? Web rich content is critical for SEO.
- Will there be updated information added on a regular and timely basis and who will handle that?
3. About Reader
- Who is the target audience and what are their expectations from a site in your industry?
- What do you want them to do when they visit your site?
- Do you expect repeat traffic from customers and readers?
4. About Your Team
- How many people will have input into the design and development and who is the final decision maker?
- Who will be the project manager or go-to person now and later?
- Who handles your IT functions and are they readily available?
5. About The Investment
- What is your budget for design and development?
- How about maintenance, updates and SEO?
- How much time do you want to invest in developing the site?
Establishing expectations and guidelines early in the process can help every project succeed. Take the time to plan and use the expertise of your designer to ensure a great outcome.