Mobile technologies have changed the way we use and think about the Internet. Today’s websites will be viewed on more devices, more input types, and more resolutions than ever before. Almost everyone has a smartphone, and according to Google, 94% of people using them in the United States will search for local information using their phones. Considering the fact that the number of smartphones has surpassed the number of personal computers, it’s obvious that having a mobile-friendly website is a crucial part of any online marketing strategy. The web has moved beyond the desktop, and it’s not turning back. If your website isn’t mobile-friendly, it should be as many visitors are likely to be using some form of mobile device.
Simply put, a mobile-friendly website is one that displays well on small portable devices like smartphones and tablets, a site built to be easy to read and easy to navigate when viewed on a device with a small display. A site that is not mobile-friendly may still display and function, but visitors will be doing a lot of scrolling, zooming and pinching to interact with it—not a good user experience.
The bottom line—If your site is not mobile-friendly, there may be a significant decrease in mobile traffic from Google Search, and whether you like it or not Google matters. Google is the #1 search engine on the web, and it got there because of its strong focus on delivering the best results for each search.Their mobile algorithms may affect some types of businesses more than others but in the long run it is going to be advantageous for a web site to be mobile friendly. Keep in mind that mobile doesn’t just mean smartphones. Tablets, phablets, e-readers, are also affected.
If your site website is three to five years old, or older, it’s likely that it is not mobile friendly, but if you’re not sure one of the quickest and easiest ways to find out is with Google’s Mobile-Friendly Testing Tool.
There are several options for making a website mobile-friendly, and while we don’t always agree with Google—on this we do—responsive web design is the best approach to creating a mobile-friendly website. Responsive web design (RWD) is the ability of your website to automatically adjust to (and look great on) any screen size. Advances in coding have enable an approach to web development that’s focused on building sites that provide an optimal viewing and interactive experience—easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices, from desktop computer monitors to mobile phones.
As you’re planning a new website, or a redesign of an existing one, keep in mind that many of your visitors will be visiting your site from their mobile phones. Responsive web design is not an advantage; it’s an expectation. At Trusty and Company we’ve been creating responsive websites since the technology was introduced, and we know how to create a web presence that gives visitors an ideal experience no matter how they access your site.