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IDEAS & TIPS

Get Excited!

photo of excited businessman

Galvanize — to stir to action or feeling: egg on, excite, foment, goad, impel, incite, inflame, inspire, instigate, motivate, move, pique, prick, prod, prompt, propel, provoke, set off, spur, stimulate, touch off, trigger, work up. Get the idea?

Galvanize. That's what we want to do this year with our blog---egg on, instigate, maybe even inspire you to think about marketing your business and improving sales in different ways. Because successful marketing yields greater sales revenue, we find it counterproductive to treat them as separate business initiatives. So, to trigger thoughts about promoting your own business, maybe even spur your sales efforts, we'll be offering a weekly marketing and sales message on the Trusty and Company blog. Every Monday we'll post another idea or tip, some that you may have already used, some that are new to you. Check it out and feel free to share ideas that have worked for you.




DESIGN & BUSINESS

Diversify and Grow

design team photo

Because most businesses have a diversified customer base, one form of marketing—no matter how effective—can never maximize sales. Although trying something different may feel risky, multi-channel marketing offers you the opportunity to broaden your customer base while actually reducing risks. With so many options available, sometimes the most difficult thing is to identify additional methods that support your business plan. We put together a list of proven marketing methods that get results.

Direct Mail

With a list of your own clients you can offer specials and new products or just remind people to visit your business again—dentists use this to secure repeat business and their patients do part of the work by addressing the cards themselves! A purchased list can be targeted to reach potential customers that meet your demographic needs.

Print Advertising

Newspaper and magazine ads are great for reaching a broad base of potential customers. Depending on the publication, you can harvest new customers or speak to your existing clients.

Brochures, Packets, Feature Sheets

You have the space to craft a meaningful message with text and graphics and can distribute the information in a format that supports your business image. These are very critical tools in converting lookers to buyers.

Web Site

It's 2006—every business needs a web site to communicate quickly with customers. Even if Internet sales are not a component of your business strategy, potential customers use the web to research companies before making a buying decision.

TV and Radio

With their big, broad reach, media ads can create instant customer recognition. TV and radio commercials rely on repetition of a focused message to drive traffic to your location.

Email

Electronic newsletters and advertising messages can reach a proprietary list of thousands of subscribers instantly. With multiple tools available to validate client responses and measure the impact of your message you can develop content that informs, stimulates sales or drives traffic to your location.


Maybe it's time for you to diversify your marketing. We can talk it through, put together a plan that supports your business and maximizes your budgeted marketing dollars.