MARKETING STRATEGIES
Push Me, Pull Me
Every industry has its buzzwords, marketing is no exception. Sometimes they actually mean something that is important! For instance, Push/Pull marketing is more than a theory, it's a relevant way to build a well-rounded marketing plan.
Push
Traditional marketing like print or media advertising and direct mail are considered push marketing. Newspaper or magazine ads are used to push your product out to potential customers. They may not know they want a widget, let alone your widget, but after seeing your ad they can't wait to get one!
Pull
Social media and ecommerce pull customers to your product. I want to buy a widget, I Google widget to learn more, I connect to you to purchase the perfect widget. It doesn't matter whether I buy online or in your store, my online experience pulled me to that widget and you. Social media—online customer reviews, blog entries and forums—impact sales for specific items, companies and storefronts.
Our advice? Develop a comprehensive marketing plan that incorporates diverse methods that allow you to connect with your customer. Depending on your audience and customer profile, push tactics will work some of the time, pull tactics other times. As web 2.0 develops, social media becomes a viable option and communication opportunity for most businesses. Learn how to maximize consumer driven media messages.
If you think social media is just a fad, this YouTube video may be an eye-opener.
MARKETING STRATEGIES
Facebook & Your Business
Can Facebook help you grow your business? The short answer... maybe. Depends on what you do, who your customers are and how they respond to social media. Just like all marketing, you'll need to be consistent in your approach and very responsive to your fans. This article from the New York Times offers some interesting insight into Facebook marketing.
OUR CLIENTS
Project Highlights
We have the best clients ever and we are so proud of the work we do for all of them. Here are a few recently completed projects.
Cabo Cocina A great new Mexican influence restaurant. They wanted a fun, easily recognized logo and a distinctive menu. We used a typeface that says old Mexico meets new Mexican cuisine. The menu is a massive color-filled experience that is bold and spicy, perfect for Cabo.
Rue Juve Medi Spa & Salon Rue Juve needed to ramp up their marketing to better reflect the Spa & Salon. We started with the logo, moved on to signage, advertising, collateral pieces and website. You can get a real sense of their brand and identity at www.ruejuvemedispa.com
Katzinger’s Delicatessen For 25 years this fabulous deli has been feeding and entertaining customers. Big, bold graphics, controlled chaos, energy and passion for food. They kind of have their own language, we call it Katz-speak. To translate that to the web it took more than a few visits to the deli but it all came together. New illustrations by Christen Nelson work beautifully with our design. Making it all work for the client meant content management systems that are very user friendly, including a blog layout for the Events page. Just looking at www.katzingers.com will make you hungry!
KnitPurlHunter The client wanted to develop a very distinct, non-traditional knitting brand including a website that would start slow and grow. She came to us with a retro concept… could we translate that to the web? Our solution was this retro-cool logo and site that offers only one web page plus a blog that offers patterns, tips, video and other valuable knit worthy tidbits. Bring out the inner-knitter in you… take a look at www.knitpurlhunter.com.
