Marketing Tip #2: Follow Up & Follow Thru

May 5th, 2009 by Claudia Trusty
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Now some people may say this is really a sales tip or even a customer service tip. As a marketing professional who also directs business development (aka sales) andĀ  client services (aka customer service) I can tell you this: it’s all marketing!

Call back when you say you’ll call. Reply to emails on a time everytime. Provide additional information when you’ve promised it. Ask how you can offer even more than you already have, and then do it. Every contact point is an opportunity to market your products and services. Every contact point is a new chance to solidify the relationship.
Differentiate yourself from all those other companies who are begging forĀ  your customer’s business. Give more every time.

Do it with a smile on your face and in your voice.

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