For the past few months we’ve been working with a great team from Victoria’s Secret to redesign an internal communication tool they publish monthly which defines merchandise presentation for their stores. The client challenged us to integrate two 100+ page documents from two business groups into one cohesive branding tool. They wanted to modernize the look, create visual excitement and expand the instructional impact, at the same time reduce the size of the brand guide and strengthen their ROI through improved merchandise presentation at their 1001 store locations. This month the first totally redesigned “Brand News” was published and received rave reviews from our client. Two of the concepts that we added, the Cover Page and the Merchant Message (pictured above), reinforce the excitement of the Victoria’s Secret brand and help focus attention on highest priority products.

This entry was posted on Monday, July 18th, 2005 at 4:30 am and is filed under Clients. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.