Sampling is a fabulous way to entice customers to try just a little now and buy more later. Grocery stores are famous for demo’ing new products and who hasn’t been spritzed at least once by an overzealous department store fragrance salesperson. The reason stores spend the time and money on sampling is because it works! […]

Galvanize: To stir to action or feeling: egg on, excite, foment, goad, impel, incite, inflame, inspire, instigate, motivate, move, pique, prick, prod, prompt, propel, provoke, set off, spur, stimulate, touch off, trigger, work up.
Galvanize. That’s what we want to do this year with our blog—egg on, instigate, maybe even inspire you to think about marketing […]