Sampling is a fabulous way to entice customers to try just a little now and buy more later. Grocery stores are famous for demo’ing new products and who hasn’t been spritzed at least once by an overzealous department store fragrance salesperson. The reason stores spend the time and money on sampling is because it works! Car dealers love to get you in the seat for a test drive. Free consultation works for dentists, hair stylists, business coaches, fitness centers, even marketing firms! Nearly every product and service can be sampled, you just have to be creative in your approach.

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