There’s lots of buzz about WOM marketing (Word of Mouth) and how companies large and small can utilize it in their marketing campaigns. Couple of thoughts here. First, and I know this seems obvious, but be sure you have a product, service or customer experience worth bragging about. Next, check the temperature of your employees. […]

Marketing is about connecting you to your clients. A very affordable and personal way to do that is to recognize your clients successes and accomplishments. When you see a customer’s name in print in a newspaper or a magazine, clip it and send it along with a handwritten note recognizing their achievement or effort. Everyone […]

Take advantage of local events and organizations like the Chamber of Commerce to get your name out. Membership fees are usually affordable and access to other members is unlimited. Networking through local groups helps lend credibility to new businesses and may make you the community expert in your field.

Business cards are the most affordable marketing collateral piece you’ll ever have, so be sure yours presents an accurate and professional image. Poorly designed or printed cards may tell potential clients that details are just not that important to you or your company. Changed your business contact information? Get your card corrected immediately…nothing screams tacky […]