Marketing is about connecting you to your clients. A very affordable and personal way to do that is to recognize your clients successes and accomplishments. When you see a customer’s name in print in a newspaper or a magazine, clip it and send it along with a handwritten note recognizing their achievement or effort. Everyone loves to get personal mail, especially when it’s a kind gesture, not a business related action. So send a note today offering congratulations— you’ll really make someone’s day.

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