WOM, Word-of-Mouth
There’s lots of buzz about WOM marketing (Word of Mouth) and how companies large and small can utilize it in their marketing campaigns. Couple of thoughts here. First, and I know this seems obvious, but be sure you have a product, service or customer experience worth bragging about. Next, check the temperature of your employees. Employees that are red hot, enthusiastic supporters of your company can’t help but tell friends about the great services and products you offer, and that’s a fabulous word of mouth starting point. Most WOM marketing is not spontaneous, it’s developed by companies to support a marketing strategy that is already in place, so look at your advertising and see where an alliance between traditional marketing and WOM can be forged. And most importantly, be patient…WOM is not instantaneous. It takes time for the message to move around a community let alone the world!
March 28th, 2006 at 7:01 am
Claudia,
I came across your blog - nice site BTW - while searching for WOM related info to share with my blog readers.
Here’s a good WOM post I found this morning at Texas Venture Capital’s blog. I’ll be writing about it on my blog later today.
If your readers are interested in learning more about the subject, I have several posts for them on my blog: More WOM blog posts.
Do many of your clients have written WOM marketing plans?
March 29th, 2006 at 9:37 am
Greg,
We encourage clients to include WOM as a tactic in their marketing plans—it’s a great way to get action, especially for locally owned service businesses. By the way, your blog looks great!