Archive for April, 2006

Everone Wants a Deal

Monday, April 24th, 2006

You get them from newspapers, magazines, direct mail, online and eletters. Coupons are everywhere and are offered on just about every product and service, from groceries to new car purchases. But do they work? Well, the short answer is yes, they absolutely work. A recent consumer poll says that 96% of respondents say they clip, […]

Nothing is Not an Option!

Tuesday, April 18th, 2006

Networking has taken an interesting turn from a fairly loose, non-regimented and independent means of building business contacts to a highly controlled business in its own right. Weeky meetings, dues, requirements for “qualified” referrals…all designed to increase sales and drive resutls. Do networking groups really work? My experience is limited—I’ve tried a few meetings with […]

Update Your Image

Monday, April 10th, 2006

Last week the New York Times, a venerable institution to say the least, released their new, updated web site. It’s fresher, more contemporary, easier to read and follows many of the web laws that we believe in, like readable font size, appropriate spacing and distribution of information. It was a big deal in newspaper web […]

Can Employee Pricing Work For You?

Monday, April 3rd, 2006

Last week the New York Times, a venerable institution to say the least, released their new, updated web site. It’s fresher, more contemporary, easier to read and follows many of the web laws that we believe in, like readable font size, appropriate spacing and distribution of information. It was a big deal in newspaper web […]