Last week the New York Times, a venerable institution to say the least, released their new, updated web site. It’s fresher, more contemporary, easier to read and follows many of the web laws that we believe in, like readable font size, appropriate spacing and distribution of information. It was a big deal in newspaper web site world and they got a lot of attention from the industry for making bold choices. Maybe it’s time for your company to follow their lead and evaluate your web site, logo, printed materials, and other marketing materials to see if the image you are distributing still reflects the brand you have become.

Take time to look at what your best, most direct competitors are doing. Look through trade magazines, even fashion magazines to see what design and color trends are emerging, what grabs your attention or makes you curious to learn more about a company. Talk with clients and associates and ask for honest feedback about your marketing tools…maybe it’s time to update your image a bit, too.

This entry was posted on Monday, April 3rd, 2006 at 4:27 pm and is filed under Marketing Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.