You get them from newspapers, magazines, direct mail, online and eletters. Coupons are everywhere and are offered on just about every product and service, from groceries to new car purchases. But do they work? Well, the short answer is yes, they absolutely work. A recent consumer poll says that 96% of respondents say they clip, print and save coupons; 51% said they redeem almost all of the coupons they save. That’s huge. Should your business integrate coupons into your marketing plan? It might be worth testing.

This entry was posted on Monday, April 24th, 2006 at 4:24 pm and is filed under Marketing Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.