Like many people, I’m addicted to decorating magazines. I have files full of magazine pages meant to be used to design a dream home that, quite honestly, may never be. But I like to go through those files when I need inspiration on much smaller projects, like when I really want to gut and remodel […]

A couple of weeks ago I was speaking to a client on the phone about a design project that we were working together on and she mentioned her company was revising their web site. I asked if they had already contracted with a web developer and if not, could we discuss this project and submit […]

Whether you use a card file or a computer program (CRM software) to maintain your client contact information, add personal notes such as spouses or children’s names, awards they have won or vacation plans that they shared with you. Your notes can help trigger conversation starters and will help you show clients that it’s not […]

My first management position was in retail with a company that strongly believed in sales training and among the many things I learned there, I was lucky to learn all about Features/Advantages/Benefits. We looked at every garment, determined what the details were, why they were worth mentioning and what it meant for the customer. More […]

If you’re like many businesses you spend most of your marketing time and money on securing new clients and customers. But statistics say that 60% of your revenue is coming from existing accounts. Don’t believe me…go ahead and check your sales from 2005 and see what percentage of sales came from repeat customers versus new […]