Recently I read an article about a car dealership that approached customers that were “just looking” in a different way—they didn’t approach them at all. In fact, when you walk into the showroom a receptionist asks if you need help. If you say “just looking” your handed a sticker to wear that says just that […]

Every accomplished businessperson will tell you that image and brand are key to their success. A great product at a great price is, well, great. But unless you represent a product or service that is so incredibly unique, one that people are clamoring to buy, marketing you is critical.
Small or large, every company needs a […]