Recently I read an article about a car dealership that approached customers that were “just looking” in a different way—they didn’t approach them at all. In fact, when you walk into the showroom a receptionist asks if you need help. If you say “just looking” your handed a sticker to wear that says just that and salespeople are absolutely not allowed to approach you until and unless you remove the sticker. The owner says that “JL’s” usually remove their sticker within 15 minutes and are ready to talk about their car needs.

That’s a great way to reduce the anxiety in what many of us consider a high-pressure sales environment. How could you put your customers at ease, give them a chance to browse about and collect their thoughts? Who knows, JL’s could become your best customers.

This entry was posted on Wednesday, June 28th, 2006 at 6:16 pm and is filed under Business Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.