Eco-friendly everything is an important marketing hot button. Without getting too geo-political, if your business uses green technology or has developed planet friendly habits, you should share that with your clients, customers and employees. People like to buy goods and services from companies they respect, so let them know you are making a green difference.

Recycling, safer chemicals, reduced emissions, less fuel, carbon foot-printing…you may be participating in all those and more. If you print brochures on recycled paper or sell products produced from recycled waste, let people know. When you use biodegradable products, say so. And if you are a green enthusiast, definitely share your knowledge and your business’ participation in good environmental stewardship. You not only get credit for being a green citizen, you spread the word.

Going green can help grow your business!

This entry was posted on Tuesday, May 27th, 2008 at 5:56 pm and is filed under Marketing Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.