Take advantage of local events and organizations like the Chamber of Commerce to get your name out. Membership fees are usually affordable and access to other members is unlimited. Networking through local groups helps lend credibility to new businesses and may make you the community expert in your field.

Business cards are the most affordable marketing collateral piece you’ll ever have, so be sure yours presents an accurate and professional image. Poorly designed or printed cards may tell potential clients that details are just not that important to you or your company. Changed your business contact information? Get your card corrected immediately…nothing screams tacky […]

Sampling is a fabulous way to entice customers to try just a little now and buy more later. Grocery stores are famous for demo’ing new products and who hasn’t been spritzed at least once by an overzealous department store fragrance salesperson. The reason stores spend the time and money on sampling is because it works! […]

Whether planned or not your business will develop its own public image—its own unique identity. It’s up to you whether you control that identity or just let it happen. Your company’s business collateral is one of the first places you can look to attain that control.
Business collateral is anything that portrays your company image and […]

I’ve been reading Thomas L. Friedman’s ‘The World is Flat’, which discusses how globalization, technology and education have flattened the world. International competition for jobs will continue to escalate and individuals and businesses will have to respond to survive. Fascinating stuff, but sometimes I don’t really apply these ideas to how that might affect Tom […]