Consumer confidence seems to drop every day and the economic outlook is not too bright. It is difficult for many businesses to make last year numbers, let alone beat them. To remain competitive, this may be the right time to be more aggressive with your marketing. That may sound crazy but hear me out.
When the […]

Eco-friendly everything is an important marketing hot button. Without getting too geo-political, if your business uses green technology or has developed planet friendly habits, you should share that with your clients, customers and employees. People like to buy goods and services from companies they respect, so let them know you are making a green difference.
Recycling, […]

Most business leaders and entrepreneurs want immediate results from their marketing: quick response and instant solutions. So do we. Problem is that planning, research and strategic execution take a bit of time. Based on our experience, here are a few of the things that can help you make sound decisions about your marketing.
• […]

Does your business have a website? Bet you use email to communicate with clients and customers. Maybe you’re delivering, or at least considering, an eletter. Driving any sales through ecommerce? Congratulations, you are part of the amazing world of interactive marketing. Here’s the question you need to ask yourself: Am I using interactive marketing […]

According to a recent survey conducted by comScore, we love to read reviews, and not just for movies or books or theater. What other folks say about service providers via online reviews submitted by patrons, not professionals, impacts our buying behavior, too. I admit that I have been known to read those comments and reviews […]

The best way to garner additional support from the boss for emarketing is to ensure every email campaign supports a business initiative. Rather than treating email as a stand alone effort, use it to connect with customers and clients in a manner that is consistent with all other marketing efforts.
Let’s say you work for a […]

Last week we received a gift…not a tangible present, but still a great, unanticipated gift. A client dropped by to share some information he had collected over a 30 day trial period. Just a little background, we had developed marketing materials for this client who owns a professional services firm. We developed a direct […]

The top question we’ve been asked lately is “How can I get people to see my website?” There are multiple methods to drive traffic to your site; while some appear to be totally unrelated to the web, they could be just what you need. Budget, timing and creative strategic planning are the key players in […]

It’s getting very close to “Greeting and Best Wishes” time. If sending greeting cards to your clients is on your to-do list, here are some tips that might help.

Your holiday greeting is a marketing campaign, treat it that way. What you send should reflect your company’s brand so choose the card image and message with […]

My first management position was in retail with a company that strongly believed in sales training and among the many things I learned there, I was lucky to learn all about Features/Advantages/Benefits. We looked at every garment, determined what the details were, why they were worth mentioning and what it meant for the customer. More […]