You get them from newspapers, magazines, direct mail, online and eletters. Coupons are everywhere and are offered on just about every product and service, from groceries to new car purchases. But do they work? Well, the short answer is yes, they absolutely work. A recent consumer poll says that 96% of respondents say they clip, […]
Networking has taken an interesting turn from a fairly loose, non-regimented and independent means of building business contacts to a highly controlled business in its own right. Weeky meetings, dues, requirements for “qualified” referrals…all designed to increase sales and drive resutls. Do networking groups really work? My experience is limited—I’ve tried a few meetings with […]
Last week the New York Times, a venerable institution to say the least, released their new, updated web site. It’s fresher, more contemporary, easier to read and follows many of the web laws that we believe in, like readable font size, appropriate spacing and distribution of information. It was a big deal in newspaper web […]
Last week the New York Times, a venerable institution to say the least, released their new, updated web site. It’s fresher, more contemporary, easier to read and follows many of the web laws that we believe in, like readable font size, appropriate spacing and distribution of information. It was a big deal in newspaper web […]
There’s lots of buzz about WOM marketing (Word of Mouth) and how companies large and small can utilize it in their marketing campaigns. Couple of thoughts here. First, and I know this seems obvious, but be sure you have a product, service or customer experience worth bragging about. Next, check the temperature of your employees. […]
Marketing is about connecting you to your clients. A very affordable and personal way to do that is to recognize your clients successes and accomplishments. When you see a customer’s name in print in a newspaper or a magazine, clip it and send it along with a handwritten note recognizing their achievement or effort. Everyone […]
Galvanize: To stir to action or feeling: egg on, excite, foment, goad, impel, incite, inflame, inspire, instigate, motivate, move, pique, prick, prod, prompt, propel, provoke, set off, spur, stimulate, touch off, trigger, work up.
Galvanize. That’s what we want to do this year with our blog—egg on, instigate, maybe even inspire you to think about marketing […]