A recent Future of Jobs report from the World Economic Forum, shows the Top Ten Skills employers will be demanding in 2020 are shifting from the most critical skill demanded in 2015.
Complex problem solving remains #1 with critical thinking and creativity now rounding out the top three positions. This same set of skills can help businesses evaluate other crucial decisions. If you are considering working with a new marketing firm, you may want to learn about their approach to solving your problems – that’s what marketing is about. Do they offer the typical needs assessment – a check list of standard advertising and marketing items. Or do they insist on spending time to understand your business, the problems it faces and your target customer before offering solutions?
Problem solving, critical thinking and creativity. Your marketing firm, and every advisor you work with, should bring all the top ten skills to the table.