I love business. I love small business owners. I love working with them. I love seeing them succeed. I love the way smaller businesses try new things, challenge the status quo, work hard for every buck. But I hate it when they make stupid mistakes that make it impossible, and I mean impossible, to buy their product.
At 10 a.m. one day I wanted coffee, so I went to a coffee shop…an independently owned boutique coffee shop in a not so convenient location (actually, a very inconvenient location). But I really wanted to support these owners, so I made the effort, and by effort I mean I had to find an on street parking space, walk a block, cross the street, go in to a store, ‘round the back and up the staircase to find the shop. Not exactly an impulse location. But I gladly did all that to buy from independent owners who had invested so much of themselves in their business.
I ordered two large decaf cappuccinos. The gal working didn’t know how to make them. Nope, couldn’t make the priciest drink on the menu, couldn’t make a coffee drink at a coffee shop. Not her fault really because, as she explained, she hadn’t gotten to decaf cappuccino in her training. And where was her trainer, the shop owner? Not there, of course. So I said wouldn’t it be the same as a regular cappuccino only with decaf coffee? Didn’t matter, she hadn’t learned how to make any type of cappuccino. Okay, cancel the fancy drinks. How about 2 decafs, black, to go. No, they didn’t have any decaf coffee ready…could I wait 15 minutes? Well, amazingly enough, I could not wait so they lost my business that day. Not a big deal, less than ten bucks in sales.
The question is, will I return? Maybe, maybe not…would you? The moral of this story: Don’t open the doors unless you are serious about doing business.