Why You Should Care About the 2016 Colors of the Year

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Pantone®, the king of all things color, has announced two colors as the 2016 colors of the year: Rose Quartz and Serenity. This is a big deal in the design world – it’s the first time two colors have been selected. But does this mean anything to you? Maybe not. But the color, or in this case colors, selected definitely influence what you wear, how you decorate and even what your customers’ product choices will be.

“Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, Executive Director, Pantone Color Institute®. “The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association. In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design.”

So why should you care? Design conscience customers will see these colors used on everything from fashion to paint colors, pens and pencils to automobiles. These colors, and those that work well with them, will influence food decoration, commercial interior design, home decor and even marketing design.

For retailers, look for these colors when you go to market and make your product selections. Based on the target audience, designers will incorporate the tones in ads, web design and brand identity. And for customers, be ready to add Rose Quartz and Serenity to your wardrobe and home.

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